Marketing

This doctoral program provides rigorous training in marketing theory, research methodologies, and advanced data analysis. Students are expected to develop original research that contributes to academic knowledge and practical marketing challenges. The curriculum includes coursework in quantitative and qualitative research methods, consumer behavior, digital marketing, branding, and international marketing. PhD candidates collaborate closely with faculty advisors, participate in seminars, publish in peer-reviewed journals, and present at international conferences. The program is structured to foster academic excellence and leadership in marketing scholarship. CU’s PhD in Marketing aligns with international standards and supports academic mobility through partnerships with global institutions.